AMC Fight Nights: the iCore official partnership

#news #parntership #sport
date: 07.10.21

On September 24, the AMC FIGHT NIGHTS tournament took place at the WOW Arena in Sochi, where Marif Piraev and Kuat Khamitov met in the main fight of the evening.

For YUKA ADV, this event is a special opportunity to provide our iCore client with the best conditions for marketing as an official partner of the tournament.

iCore is a full-cycle system integrator, which is among the TOP-100 of IT companies in Russia (according to the analytical publication CNews). Their work is distinguished by high professionalism and understanding of the best examples and standards in their field.

Therefore, as an official partner, iCore gets not only the opportunity to place branding on the main elements within the sports event (the logo on the octagon ground, on the event’s leaflet, on the press wall, etc.), but also a high level of marketing rights organization, including the right to organize its own promo within the tournament, aimed at a wide audience of AMC FIGHT NIGHTS viewers.

MMA is a rapidly developing and well-recognized trend in the world of sports. AMC Fight Nights is 1 billion viewers, 15 media platforms and 50 broadcasting countries (MATCH!, MEGOGO, ESPORTE, etc.).

AMC FIGHT NIGHTS fighters are not only professional athletes, but also celebrities, whose media are followed by millions of subscribers. The total potential audience coverage is 360,000,000 contacts in the media and 37,000,000 contacts in social networks.

Link to the official letter of cooperation between YUKA ADV and FIGHT NIGHTS GLOBAL 

Integration on the press wall.

Integration on the fight ring.