AMC Fight Nights tournament
On October 16, we implemented sponsorship integration into the most anticipated event of this year in Russian MMA – the AMC FIGHT NIGHTS 105 tournament, which was headed by the super fight of the AMC Fight Nights middleweight champion Vladimir Mineev with Magomed Ismailov.
The official partners of the tournament were YUKA ADV and our regular client, iCore. The event was held in Sochi on the territory of the Red Arena.
As expected, the fight attracted the attention of not only fans of this direction in sports, but the widest audience as well. In particular, the full video of the fight between Mineev and Ismailov on YouTube on the MATCH channel has currently 3 million views, and on the FIGHT NIGHTS GlOBAL TV channel — almost 3,200,000.
Throughout the tournament, the viewer could watch the logos of our partners included in the design of the octagon’s vertical racks, a press-wall, video broadcasts and other elements of the event.
Sponsorship in the tournament allows our clients to use sports as a means of successfully promoting business goals, and participation in AMC FIGHT NIGHTS events ensures high interest and brand awareness among the audience.