Lancôme is a French luxury perfume and cosmetics brand that distributes its products internationally. Lancôme is part of L’Oréal Luxury Products, its parent company, which offers skincare products, fragrances and make-up in a high price segment.

client: Lancome, Russia
date: 13.05.21
The mission of Lancôme Russia was to introduce a new product to the Russian market – Lancome Miracle Cushion Tonic Fluid Cream in a cushion, placed in a convenient package of compact powder.

Since Lancôme is a luxury brand, it was important to enhance the product’s attractiveness through appropriate advertising.

YUKA ADV used Programmatic buying to stimulate and encourage potential buyers, organized the audience of the website with the help of analytics and used a range of audience data to purchase paid media in display and social networks.


  • Strategic, technical and analytical audit of the existing platform
  • Optimization of site design and structure
  • Maintaining brand searches in TOP-3
  • Optimization of CPA-platforms
  • Contextual advertising
  • Media advertising
  • Programmatic audience buying
  • Social media management